BACKED BY
Dogwood Brands
FOCUS
Operator-First
APPROACH
Disciplined
SYSTEMS
Scalable
The Thesis
Three core principles guide every decision we make and every partnership we build.
Athlete-Aligned
Built for athletes transitioning from competitive careers. Ownership structures designed around your timeline, your capital, and your competitive mindset.
We understand the athlete journey because we're part of it.
Sector-Focused
Youth sports, youth education, and adjacent service franchises that fit the model. We know these markets deeply.
Concentrated expertise beats scattered opportunism every time.
Multi-Unit Design
Single units are stepping stones, not destinations. Our model is built for scale from day one.
Predictable cash flow plus long-term equity through disciplined, multi-unit expansion.
From Athlete to Owner
Athletes bring discipline, competitive drive, and performance mindset to franchise operations. Our platform provides the education, capital structure, and ongoing support that allows you to leverage your strengths.
- Structured training and franchise education
- Conservative capital structure and financing
- Ongoing operational support from Dogwood platform
- Clear pathway to multi-unit scale
By The Numbers
Data-driven approach to franchise ownership and multi-unit growth.
Youth Sports Market Size
Target EBITDA Margins
Units for Optimal Scale
Exit EBITDA Multiples
How It Works
A disciplined pathway from education to operating partnership.
Education First
Deep dive into franchise economics, unit-level performance, and multi-unit strategies.
Market Alignment
Match your capital, timeline, and interests with the right brands and territories.
Capital Discipline
Structured financing, clear ROI expectations, and conservative underwriting.
Operating Partnership
Ongoing support from Dogwood's platform: systems, governance, and growth capital.
Expert Profiles
Athletes and operators who bring elite-level discipline to franchise ownership.
Jimmy Maurer
Professional Athlete & Strategic Leader
Jimmy Maurer is a seasoned professional athlete and leader with over 15 years of experience across top-tier soccer leagues in the U.S. and abroad, including the MLS and Chile's Primera División. Currently with the Houston Dynamo, Maurer brings a rare blend of athletic discipline, operational insight, and business acumen.
